The Founder
I Didn't Build Lionhearted Because I Had Life Figured Out.
I built it because I lost myself — and found the way back.
For years I did everything success was supposed to look like. A career in corporate finance. The ladder, the titles, the bigger responsibilities. From the outside it looked like it was working.
Behind the scenes, I was paying for it.
Long hours became late nights. Travel became bad habits. Stress became normal. My health slipped down the list until I looked up one day more than 100 pounds heavier.
It didn't happen overnight. It happened one meeting, one flight, one missed workout and one promise to start next week at a time — like most people, I told myself it was temporary. Until temporary became the whole thing.
Steven Hoschak — Founder
The Real Problem
The Weight Was Never the Real Problem.
Losing 100 pounds changed my body. Changing my mindset changed my life. The real transformation wasn't physical — it was learning discipline, rebuilding confidence and becoming someone I could be proud of again.
That work eventually put me on stage as a physique athlete, which would have sounded absurd to anyone who knew me in my corporate years. The trophies were never the point. The person I became getting there was.
The Mission
Why I Created Lionhearted.
Lionhearted didn't start because I wanted to be a coach. It started because I know what it feels like to lose yourself while building everything else.
I've lived the gap between knowing what to do and actually doing it, and the pressure of holding career, family and health at the same time. I know what it's like to realize you've spent years taking care of everyone but yourself.
So Lionhearted exists for one reason: to help men and women reclaim their health, rebuild their confidence and become who they were created to be.
The Approach
My Philosophy.
Real change isn't about motivation. Motivation comes and goes. It comes from daily habits, real discipline and small decisions that compound.
No shortcuts. No magic programs. No overnight stories. Just a proven process built on consistency, accountability, education and purpose.
My job isn't to do the work for you. It's to help you become the kind of person who no longer needs excuses.
The Path
Corporate to Coach.
- 2016
Corporate
Years in corporate finance. Long hours, good numbers, a body quietly going in the wrong direction.
- 2018
The Reckoning
Over 100 pounds gained. A physical that read like a warning letter. The years of 'temporary' ended.
- 2022
The Athlete
Discipline became a practice, and the practice became a stage — competing as a Men's Physique athlete.
- 2023
Legacy Health & Wellness · Lionhearted Fitness and Performance
Co-founded Legacy Health & Wellness and launched Lionhearted Fitness and Performance — and once again began speaking to both men and women ready to reclaim their strength.
The Principles
How We Build the Best Results.
Blood Work
We start with objective data, not guesses. Labs reveal what's actually happening with your metabolism, hormones, thyroid, inflammation and cardiovascular markers so we know where to begin.
Nutritional Science
Food is fuel, information and medicine. Your nutrition plan is built on your labs, your goals and your real life — designed to support recovery, body composition and sustained performance.
Hormone Optimization
Normal isn't the same as optimal. We look at testosterone, thyroid, cortisol and related markers as part of a complete system, then address root causes so your body can actually respond.
Training & Recovery
Strength and conditioning are programmed around your capacity, schedule and injury history. But the work is only as good as the recovery — sleep, stress management and load management are non-negotiable.
Accountability & Coaching
The best plan is worthless without execution. We track progress, adjust based on feedback and keep the standard high — because transformation is a series of small decisions made consistently.
These five principles aren't separate services. They're one system. When blood work, nutrition, hormones, training and accountability are aligned, the results are predictable and lasting.
My Commitment
My Promise to You.
I won't promise it will be easy, and I won't promise perfection. What I will promise: I'll meet you where you are, tell you the truth, challenge you when you need it and walk it with you.
Because I've been where you are — and I know what's possible when you decide your future is worth fighting for.
This Is Lionhearted
Not a fitness program. Not a diet. Not another temporary fix.
When you change your health, you change your life — and when you change your life, you change everyone around you. Become the person you were created to be.
Applications are reviewed personally to ensure the right fit.